Get Domain Names for your New Business, App, Product or Project from the BisBrand Brandable Domain Marketplace

What’s in a name, for brands it’s their goodwill. Where some succeed in the marketplace, others may fall by the wayside. How much of success can be attributed to the selection of the right brand names (and brandable domain names), as opposed to market timing and forces, the product, leadership and marketing can be debated. But no one argues that a brandable name is intrinsically important – in conjunction with other essential business fundamentals – to conquer any market. The Bisbrand brandable domain marketplace has many domains for sale in a variety of industries to choose from. But first a bit more about what makes a great brand name for businesses and startups.

Fundamentals of Brandable Domains

A brand name — and by extension brandable domains — should be short. Typically, brand domains should be no more than eight characters long (ideally), but of course there are exceptions to this rule. Brandable domains should also be pronounceable, easy to spell, a cinch to remember and be available on the right domain extension.

Caution: Some companies names are so long that they become known only by their initials, leaving consumers to sometimes struggle to guess what the initials even stand for. Try to keep it short and sweet.

Fanciful Brand Names

A brand name can be made up, meaning a completely new name, never once having graced the pages of any dictionary on earth. An example from BisBrand’s brandable domain marketplace is the domain Xeppy – a completely fanciful or coined brandable domain for sale. While made up names are sometimes harder to make stick with consumers and may require more active marketing and advertising to be top of mind, they are unique brand names and easier to trademark as such. You can do brand name trademark or service mark checks online to make sure that your coined name is not already taken, entrepreneurs are sometimes surprised at how random names — that seemingly no one else could possibly have though up — are indeed in the wild. This is especially true for dot-com registrations.

Dictionary Brand Names

This is not to say that brandable domain names can not also come directly out of Webster’s dictionary. Of course. In fact, short, well know nouns, verbs and adjectives make for some of the most highly sought after, and valued brands on the planet. Look no further than the dictionary word Apple. Being so highly valued, such dictionary terms are nearly impossible to acquire as a dot-com. And not for less than millions of dollars if at all possible. The only caveat from a brand trademark perspective on dictionary terms is that they cannot be identical to the same name of your product. Widget would be an acceptable brand name for apparel, but not for selling widgets. Note: Entrepreneurs should have a trademark lawyer do a through search on any brand name they are considering and the trademark class that any given name may fall under.

Mash Up Brand Names

Another creative angle to getting a brand or brandable domain is the brand name ‘mash-up’. This is done by taking a product or industry and combining it with a strong or fun name such as club. An example on BisBrand’s brandable domain marketplace is the name CropClub. We like the alliteration of this brand name and think that it would be well purposed for an organic product startup for instance — crops are huge business and who doesn’t want to be in the club which makes it a nice brandable domain. Brands can use other suffixes as well, such as sy, ly, and io for example. Other mashup prefixes and suffixes to consider are guru, ninja, hero, zone, link, pro and shop among countless others. Attention: If you are an entrepreneur looking for brandable domains and cannot find it on the BisBrand brandable domain marketplace, we may still be able to work with you to find and secure the type of domain you want with our Domain Concierge Service, contact us for more details.

Abbreviations & Alphanumeric Brand Names

To round out the branding conventions, there are brands that are abbreviations of existing dictionary words, this is especially helpful if the original word is running long. As mentioned, brand names that are too long or consist of too many words are harder to make stick in the minds of consumers, thus shorter brand names help with recall. We can take an example of a long word that can be shortened directly from this last sentence. The word abbreviations can be truncated into a new word with Abbrev. Lastly there are alphanumerics, in which a brand consists of numbers or a combination of numbers and letters, think of a phrase such as Cloud 9. This makes a nice brandable domain as cloud computing is a huge market and on ‘cloud 9’ is a positive saying. Mash them up and you’re on to something good.

The Domain Extension

Dot-com is king, and that is a blessing and a curse for marketers. Available, unregistered names are increasingly hard to find on the .com top level in any brandable domain market or domain aftermarket, which puts dot-com names at a premium. This unavailability of brandable names on dot-com has led marketers to also look at dot-io, and dot-co, then there is also the dot-net, dot-info and dot-org extensions. Not to mention the recent launch of the new gtld extensions, which give marketers literally hundreds of domain extensions to choose from. Everything from dot-com to dot-xyz and every extension in between. However, no one can argue by sheer numbers of registrations, and prices commanded on the after market, that dot-com is the undisputed leader in domain extensions with most every major brands’ website ending in dot-com. The BisBrand brandable domain marketplace focuses on and contains domains for sale with the dot-com extension.

In essence, a brandable domain name should be short, positive, convey your market and also be memorable (one of the main reasons, brands tend to be in the short side when it comes to character count).

BisBrand has many brandable domains for sale for businesses and startups and we invite entrepreneurs to browse our catalog. We are continually updating our brandable domains on offer and will be looking to add more names in a wide range of industries. As mentioned, if you cannot find what you are looking for on our domain marketplace, we still may be able to find your desired brandable domain for you within our network. Contact us for more information on our Brandable Domains Concierge Service.